Jennifer Azubuko

Built and managed a structured community for fragrance vendors, fostering collaboration and driving collective sales growth through strategic program development.

• Established and led a thriving community of 20+ fragrance vendors, fostering collaboration and driving collective sales growth through strategic initiatives.
• Developed and implemented structured planning and reflection frameworks, alongside coordinating virtual engagement sessions, to enhance vendor collaboration and skill development.
• Managed all community operations, including activity planning, timeline adherence, and feedback systems, ensuring high levels of alignment and measurable progress among members.

Led all aspects of a direct-to-consumer fragrance business, overseeing product development, customer acquisition, and operational strategy to drive growth and customer loyalty.

• Launched and scaled a direct-to-consumer fragrance brand, acquiring over 167 recurring customers through multi-channel engagement (WhatsApp, Instagram, email).
• Drove product iteration through continuous customer research and feedback, leading to the successful introduction of new service features and product enhancements.
• Optimized customer journeys from onboarding to product delivery by applying user experience (UX) principles, enhancing satisfaction and retention.
• Designed and executed targeted marketing campaigns that significantly increased customer engagement and retention across digital platforms.
• Pioneered customer experience initiatives, including 'Scent Discovery Consultation' and 'Scent Kolo,' boosting customer satisfaction and loyalty.
• Managed end-to-end operational aspects, including inventory, vendor relationships, and community engagement, ensuring seamless product delivery and supply chain efficiency.
• Oversaw the complete product lifecycle for seasonal campaigns, from conceptualization and strategic planning to post-launch analysis and iteration.

Designed targeted landing pages and mobile-first UIs for a multi-user delivery platform, collaborating with developers to ensure successful product launch.

• Designed and optimized 3 distinct, targeted landing pages for a complex multi-user delivery platform (Customers, Vendors, Riders), enhancing user acquisition across all segments.
• Developed mobile-first user interfaces (UIs) using Figma, collaborating closely with development teams to ensure seamless implementation and successful product launch.

Led the end-to-end UI/UX design for a full-featured movie streaming platform, delivering responsive designs and a robust design system for future scalability.

• Led the end-to-end UI/UX design for a full-featured movie streaming platform, translating complex concepts into intuitive user interfaces.
• Developed comprehensive responsive designs and a robust design system, ensuring future scalability and consistent user experience across multiple devices.

Designed impactful brand visuals and led creative processes to enhance client visibility and engagement across various campaigns.

• Created impactful brand visuals and campaigns that significantly elevated client visibility and enhanced user engagement.
• Streamlined end-to-end creative processes, resulting in improved consistency and accelerated delivery of visual assets across all marketing campaigns.

Directed cross-functional marketing and strategy teams to successfully acquire over 1,200 applicants for a nationwide competition, ensuring timely execution and strategic alignment.

• Directed cross-functional marketing and strategy teams, successfully acquiring over 1,200 applicants for a nationwide Bible recitation competition, exceeding participation targets.
• Ensured project success through consistent stakeholder communication, delivering weekly updates, guaranteeing timely execution, and maintaining strategic alignment across all teams.